What is happening
Moncler opened its flagship store in the former location of the FAO Schwarz toy store. Ruffini said he had visited the site with his father as a child and described it as the perfect place to tell Moncler’s story.
Why is it on the Radar?
The Fifth Avenue location reflects Moncler’s stated ambition to make a major presence in New York and connect the brand’s story with a well-known site.