IT
RADAR BRIEF · 67/100

Tourism Minister Mazzi Reports Record Summer Results

Tourism Minister Gianmarco Mazzi said Italy recorded 276 million tourist stays in June, July and August 2026, 5.5 million more than in 2025. He also outlined plans linking cinema and tourism.

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What is happening

In an interview with AGI at the Venice Film Festival, Mazzi said the summer occupancy rate for rooms and accommodation listed on major global online platforms was nearly 62%, up 14.3% from the previous year. He said September bookings were 13 points ahead of Spain and 27 points ahead of France. Mazzi described tourism as a strategic economic sector, citing cultural, food and wine, and cycling tourism. He also announced the “Che spettacolo d’Italia” project, intended to support film and television productions that promote tourism connected to cinema.

Why is it on the Radar?

The figures and proposals presented by the minister concern tourism’s contribution to Italy’s economy and the use of cultural events, cinema and sports—including the America’s Cup in Naples—as tools for promotion. Mazzi also attributed broader economic benefits to government stability, including claimed savings of €256 billion compared with the previous six governments.

Sources and timeline